Addiction Incorporated Tobacco Public Education Program
Tobacco remains the leading cause of preventable death and disease in the United States. The Centers for Disease Control and Prevention state that cigarette smoking is the source of more than 480,000 deaths each year (including deaths from secondhand smoke).
For two years, the Adrienne Jules Foundation has executed a comprehensive public education program that provides a new tool to those in tobacco education and advocacy. It works with a variety of organizations to make future generations smoke free. The program’s specific purpose is to educate viewers about issues related to tobacco—from a scientific, health and corporate perspective; to engage viewers in tobacco control advocacy efforts; to influence public policy and to help young people understand their personal choices in living a healthy life.
Around 42.1 million of all adults in the U.S. smoke cigarettes
1 of every 5 deaths each year is due to cigarette smoking
More than 16 million Americans suffer from smoking-related illness
Educational Documentary Film “Addiction Incorporated”
The New York Times Critics’ pick film, “Addiction Incorporated,” is the centerpiece of the education, advocacy and policy change program. The documentary tells the true story of the tobacco industry’s duplicity and the whistleblower who provided world-changing scientific evidence that led to public knowledge about nicotine being addictive. Over the past two years, the Adrienne Jules Foundation has worked with national and international tobacco control programs, health departments, universities and health organizations to integrate the documentary into their respective program agendas.
A result of the Addiction Incorporated Tobacco Public Education Program and the work of the Adrienne Jules Foundation, Charles Evans, Jr., director of “Addiction Incorporated,” donated the film rights entirely to the non-profit. The film has since been acknowledged by the College on Problems of Drug Dependence and the National Institute on Drug Abuse, for which Mr. Evans has received the prestigious Media Award.
To learn more about “Addiction Incorporated,” click here.
Common Core Standards Curriculum
The Surgeon General has challenged us to create an environment in which the next generation is smoke free. If smoking persists at the current rate among youth in the USA, 5.6 million of today’s American youth are projected to die prematurely from a smoking-related illness. In support of this effort, the Adrienne Jules Foundation developed a Common Core Standards curriculum as a part of the Addiction Incorporated Tobacco Public Education program. Designed to meet the unique educational needs of today’s culturally and linguistically diverse student population, the curriculum was developed specifically for youth, especially those who are second language learners. It allows youth to process the message(s) of the “Addiction Incorporated” film in a way that is conducive to their learning strategies, seamlessly fitting tobacco awareness content into courses that are regularly offered.
Written by curriculum development specialists, the curriculum itself is an interactive 10-part piece that is applicable to high school and some postsecondary classes for courses in English, Journalism, Health/Science and/or History. Also, teachers can easily customize it to meet their students where they are. A sample of the lessons include:
- A Web of Deception — Addressing the addictive properties of tobacco products. Students may be somewhat familiar with the use of tobacco, but also unaware of all the scientific research on tobacco and health issues involved with nicotine addiction.
- What Makes News? — Employing investigative journalism techniques, students unravel the timeline, analyze news articles on tobacco and research where the tobacco fight is now.
- In Your Own Words — Students demonstrate assertive communication skills to resist pressure to use alcohol, tobacco and other drugs; write a letter to the editor about teens and tobacco; make a persuasive presentation about making healthy choices.
To learn more about, or to purchase, the “Addiction Incorporated” educational DVD and curriculum, click here.
Workshops & Trainings
Customized workshops and trainings are designed to enhance the message(s) of the “Addiction Incorporated” film and simultaneously meet the need of partnering organizations. These components focus on topics such as media, ethics and corporate responsibility, and can be used in conjunction with the film or as stand alone pieces. The Adrienne Jules Foundation also develops accompanying advocacy materials, including social media campaigns for youth.